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American Defense Lawyers
Referrals Brochure &
Lots of law offices receive regular calls from clients seeking representation for areas of practice they don’t providem and American Defense Lawyers wanted inform other law practices about their services for commercial truck drivers, since referrals are a common professional courtesy.
This brochure was mailed to law offices across California to introduce American Defense Lawyers and position American Defense Lawyers as knowledgeable and experienced professionals when it comes to representing a niche market like trucker law.
The letters were addressed to attorneys, but the de facto audience were the receptionists and legal assistants, since they are the ones who answer the phone and therefore vet client inquiries.