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Design
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Naming

Fuego Candles
Name, Logo, In-Store Collateral

“Fuego” means “fire” and I thought it was a bold, simple and memorable name for a candle shop near the beach that had a brief stint at the crossroads in Playa Carmen.

This is a new name and logo exploration I created for a friend who was one of the shop’s partners. I also included in-store description cards and branded labels and packaging suggestions.

I wanted it to have a rustic yet luxurious tone so I ultimately chose a distressed treatment set against a clean and classical design.

Sadly, the shop didn’t renew their lease and the business ultimately dissolved. They never implemented the new name or identity which I think was a shame.

(Note: If anyone would like to open a rustic yet luxurious beachfront candle store in Costa Rica and needs a complete identity package, just let me know. I’ll give you a good price.)