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Name, Identity, Bumpers
NBC and Telemundo needed a name and identity for their Saturday morning cartoon block
that targeted kids ages 4 to 7 (but watchable by kids up to age 12). It needed to be understood in both English and Spanish, without translation, in educational but fun interstitial pieces.
Each of these ID bumpers is under five seconds but also does a good job of conveying the attitude and message of the brand.
After its initial success, Qubo was later developed into its own 24-hour cable network.